the world’s best baby monitor
Harbor
Chief Marketing Officer
Brand new product and brand launch through brand/campaign marketing, performance marketing, influencers, press and media, B2B sales, marketplace marketing and setup, and go-to market strategy.
New Brand & Product Launch
Harbor
Harbor is the world’s best baby monitor. Helped go-to market launch of a brand new product from development stages to public release.
What I Did: Brand messaging and strategy, owned all aspects of marketing: content, PR, influencers, partnerships, celebrity endorsement deals and campaigns, performance media, email/sms, organic social, creative/design, B2B, marketplace (Amazon, Babylist), and more.
Results: Thousands of families are currently using Harbor in their homes, having switched from the leading baby monitor on the market after a major ‘Trade-in’ campaign push.
Harbor Brand Awareness Campaign - Produced video/photo shoot and marketed nationwide.
New service introduction – designed animations and produced the end video, marketed the service nationwide.