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Visionary, hands-on marketing leader with 10+ years of experience scaling direct-to-consumer and omnichannel brands across lifestyle, tech, fashion, and wellness industries. Proven success leading full-funnel marketing strategies, from digital performance to brand building and retail expansion. A data-savvy creative with a founder’s mindset and a reputation for turning ambiguity into action.

Work With Me

Chief Marketing Officer

Harbor | harbor.co (2023-Current)

  • Built and scaled a full-funnel marketing engine from pre-launch to rapid revenue growth, spanning paid media, lifecycle, content, PR, and retail expansion

  • Positioned Harbor as a category-defining brand in safety and reliability, driving awareness through integrated campaigns, press, and performance marketing

  • Launched new revenue-driving verticals including telehealth and remote care services, expanding LTV and product ecosystem

  • Developed and executed go-to-market strategy for a net-new hardware + software product, including pricing, positioning, and channel mix

  • Built and led a high-performing lean team, hiring, managing agencies, and optimizing spend across acquisition and retention channels

  • Spearheaded retail and partnership expansion, including marketplace strategy and wholesale distribution

  • Owned forecasting, CAC/LTV modeling, and budget allocation to drive efficient, scalable growth

LS Marketing & MarketerHire (2022–2024)

Fractional CMO

  • Advised high-growth DTC and lifestyle brands on growth strategy, positioning, and omnichannel execution

  • Led brand transformations, site redesigns, and go-to-market strategies that improved conversion, AOV, and retention

  • Built scalable acquisition frameworks across Meta, Google, email/SMS, and influencer channels

  • Drove measurable results across clients including revenue growth, improved ROAS, and stronger brand differentiation

  • Notable clients: HumanCentric, Kelly Faetanini, She is Cheval, Caitlin Wilson Design, Hadleigh’s, Feno, Sprinkled With Pink

VP of Marketing & Commerce

TAFT | taftclothing.com (2019-2022)

  • Owned end-to-end marketing and e-commerce strategy for a fast-scaling premium footwear brand

  • Led performance marketing, retention, creative, and site experience to drive sustained high-growth revenue

  • Built and optimized multi-channel acquisition strategy, significantly improving efficiency and scale

  • Managed forecasting, merchandising, and digital experience to maximize conversion and profitability

  • Directed cross-functional initiatives cross marketing, product, and operations to support rapid brand expansion

Mizzen+Main | mizzenandmain.com (2014-2019)

Director of Marketing

  • Early marketing leader responsible for building the brand from early-stage to national scale

  • Developed and executed integrated marketing strategy across digital, retail, and wholesale channels

  • Led campaigns, partnerships, and product launches that drove significant brand awareness and revenue growth

  • Helped establish Mizzen+Main as a category pioneer in performance menswear

Brand Strategy | Growth Marketing | Paid Media | Lifecycle Marketing (Email/SMS) | E-Commerce | Retail & Wholesale | Creative Direction | Influencer & Affiliate | PR | Data & Analytics | Forecasting & Budgeting | Team Leadership | Conversion Optimization

Skills