premium, home office goods
HumanCentric
Fractional CMO
Brand/Campaign Marketing, Performance and Integrated Marketing, Content, Go-To Market Strategy
E-Commerce Growth Engine
Human
Centric
HumanCentric launched their DTC brand in April 2022. After two months of zero marketing, I was onboarded to help rebrand and shape marketing and paid strategies with an emphasis in content marketing through founder-focused forums, videos, blogs, and articles to relay the brand’s mission and vision.
What I Did: Concepted brand messaging, content strategy, onboarded media teams, directed creative, launched DTC.
Results: 250% increase in sales QoQ, 300% increase in social following, purposeful/concise brand messaging and personality
