performance menswearDirector of Marketing at Mizzen+Main
Brand/Campaign Marketing, Performance and Integrated Marketing, Design, Production, Content, Retail Brick & Mortar
The Commercial Heard 'Round the WorldPhil Mickelson
x Mizzen+Main
What I Did: Produced, planned, and executed a national TV campaign and marketing support initiatives.
Marketing Efforts: TVC, OTT, CTV, Print Media, Direct Mail, OOH, Social Media, Digital, Email/SMS, PR/Influencer
Results: Billions of earned impressions from organic media coverage with nearly 300mm impressions in less than 24 hours. The spot went viral on social media, leading to heightened brand awareness, new followers and customers. Mizzen+Main saw a 200% increase in site traffic over the flight of the commercial and a sold out golf collection.
A major brand collaboration with one of the world’s most prolific professional golfers to promote their line of performance menswear, coupled with a limited-edition golf collection.
JJ Watt x Mizzen+Main
TAFT Collection Launch
A brand deal to enforce JJ Watt as Mizzen+Main’s Ambassador.
What it was for: A brand deal to enforce JJ Watt as Mizzen+Main’s Ambassador.
What I Did: Produced, planned, and executed photoshoots, videos, and marketing support initiatives.
Marketing Efforts: PR, Influencer, Email/SMS, Social Media, Digital Advertising
Results: Millions of earned impressions from organic media coverage and a sold out JJ Watt collection.
marketing, design, productionOther Projects
Produced Videos
All Projects
Fixture design, Mizzen+Main West Village
Fixture design, Mizzen+Main West Village
Fixture & Store design, Mizzen+Main Fort Worth
Fixture/Store Design/Installation, Mizzen+Main Fort Worth
Fixture/Store Design/Installation, Mizzen+Main Fort Worth
Fixture & Store Design, Mizzen+Main NYC
Fixture & Store design, Mizzen+Main Oklahoma City
Fixture & Store Design, Mizzen+Main NYC
Fixture & Store Design, Mizzen+Main NYC
Campaign with Alto
Campaign with Alto
Photoshoot and Campaign with Professional Football Player, Leighton Vander Esch
Fixture & Store design, Mizzen+Main Oklahoma City
Interactive Campaign at the Byron Nelson
Photoshoot and Campaign with Professional Football Player, Kyler Murray
Polo Beach Club Campaign
Polo Beach Club Campaign
Polo Beach Club Campaign
Polo Beach Club Campaign
Hamptons Photoshoot
Photoshoot, Colorado
Photoshoot, Colorado
Athlete Campaign, Thomas Morstead
Athlete Campaign, Thomas Morstead
Athlete Campaign, John Isner
Athlete Campaign, Jake Arrieta