Phil Mickelson x Mizzen+Main

The commercial heard ‘round the world.

What it was for: A major brand collaboration with one of the world’s most prolific professional golfers to promote their line of performance menswear, coupled with a limited-edition golf collection.

What I Did: Produced, planned, and executed a national TV campaign and marketing support initiatives.

Marketing Efforts: TVC, OTT, CTV, Print Media, Direct Mail, OOH, Social Media, Digital, Email/SMS, PR/Influencer

Results: Billions of earned impressions from organic media coverage with nearly 300mm impressions in less than 24 hours. The spot went viral on social media, leading to heightened brand awareness, new followers and customers. Mizzen+Main saw a 200% increase in site traffic over the flight of the commercial and a sold out golf collection.