italian-made, boots for the bold
TAFT
VP of Commerce at TAFT
Brand/Campaign Marketing, Performance and Integrated Marketing, Design, Production, Content, Go-To Market Strategy, Retail Brick & Mortar
Product Collaboration & Launch
TAFT x MVMT
TAFT partnered with Mental Health America and Made of Millions to donate 10% of proceeds from the Mental Health Collection. Utilizing the Founder’s personal journey and struggle, we were able to connect with consumers on a deeper level through meaningful product and messaging.
What I Did: Designed marketing content, deployed launch and PR initiatives, executed performance media and influencer marketing.
Results: Earned media and nationwide press coverage. Complete collection sell out. +25% increase in email capture and +76% lift in site traffic during the launch.
Take Care of Yourself
TAFT Collection Launch
TAFT partnered with Mental Health America and Made of Millions to donate 10% of proceeds from the Mental Health Collection. Utilizing the Founder’s personal journey and struggle, we were able to connect with consumers on a deeper level through meaningful product and messaging.
What I Did: Curated, marketed and executed national marketing efforts
Results: Massive social engagement with consumers sharing their own mental health stories. Over 2,500 units sold and tens of thousands of dollars donated to charities. The first capsule sold out in 2 hours.
TAFT Retail Stores
Brick & Mortar
TAFT launched 5 brick and mortar retail stores in one year to increase brand awareness and drive new customer acquisition.
What I Did: Designed store layouts, fixtures, floor plans, and overall store concepts. Marketed openings and locations to drive foot traffic through digital and organic media and partnered with local influencers. Managed day-to-day operations of the store’s staff, revenue, and goals.
Results: Continued success in new customer acquisition and revenue.
